pitch influencer marketing campaign

How To Pitch an Influencer Marketing Campaign

A Guide for Agencies to Effectively Pitch an Influencer Marketing Campaign to Clients If your firm offers marketing services, you’ve undoubtedly had clients ask you about influencer marketing and blogger engagement. They want to see bloggers talking about their brand … Read More

4 Warning Flags That Influencer Marketing Might Not Work for You

If you’ve followed our blog for the last year, you know that we’re constantly running into advertisers who are jumping feet first into Influencer Marketing without stopping to learn how it works or to fully understand whether or not it will … Read More

micro influencers

Buh-Bye, Mommy Bloggers. Hello, Micro Influencers!

The term “mommy blogger” has become a bad word in the influencer marketing space. Influencers – even those who may be proud moms, and who blog about being moms – don’t want you to call them “mommy”. And advertisers cringe … Read More

influencers create

Influence Isn’t Always About Reach

Authenticity and Creativity are Just as Valuable Did you know that influencers can be a creative source of content? When advertisers first starting thinking about influencer marketing, they are typically thinking about benefits in terms of reach in traffic and exposure. … Read More


Come See a Live Fresh Press Media Demo

We’ll be starting off the new year with a trip to Las Vegas to attend the annual Affiliate Summit West conference. This show brings together over 5,000 performance based marketing professionals for three days of learning, networking and a bit … Read More

Product Compensation and Pricing Update

For any of our advertisers looking to manage product reviews with influencers, we’ve now added product compensation to the marketplace. If you’ve been in the Marketplace over the last month, you’ve noticed we have made a lot of changes to … Read More