How to Tell if an Influencer has Influence

I’ve talked about this in previous posts, but one of the biggest mistakes we see advertisers making when they choose influencers to work with is focusing only on the influencer’s traffic and follower numbers. It seems that advertisers believe that … Read More

Influencer Marketing Days Preview

Next week, I’ll be speaking at an Influencer Marketing Days, a two-day event dedicated to Influencer Marketing strategies for advertisers and agencies. Though I’m speaking, I’m planning on learning quite a bit at this event. Influencer Marketing is growing, maturing … Read More

Announcing Two Approved Influencer Marketing Agencies

Creating partnerships with influencer marketing agencies has been one of my top priorities since launching the Fresh Press Media Marketplace. Our team is great at creating simple yet powerful platforms that help advertisers and publishers connect and do business. We’re great at automating tasks … Read More


Marketplace Update: Recruit Influencers to Your Opportunities

Advertisers and agencies, we’ve added a very simple yet very powerful feature that allows you to recruit influencers inside our Marketplace. I think you’re really going to like it! The simple part is that it’s just a button. The powerful part is that … Read More

Marketplace Update: Easier Access to Past Influencer Interactions

Advertisers in our marketplace will be happy to know that we’re working on several improvements to their interface. These changes will be rolling out over the next few weeks. If you’re an advertiser with us, you’ll want to check out the … Read More

influencer marketing campaign timeline

Planning Your Influencer Marketing Campaign Timeline

One of the most frequently asked questions we get from new advertisers setting up an Influencer Marketing Campaign is “How long should my campaign last?” So, we put together this campaign timeline to show you how long a campaign might take, … Read More