5 Metrics (Besides Sales) to Evaluate Influence

5 Metrics (Besides Sales) to Evaluate Influence

Build On Prior Experience   Whether you’re new to digital marketing or have developed a successful affiliate program, you’ve taken the right steps in joining the Fresh Press Media Marketplace. Even with experience, this new market can have some hidden obstacles....
4 Creative Ways to Connect with Influencers

4 Creative Ways to Connect with Influencers

Build Relationships with Hired Influencers   Relationships of all kinds require effort and communication — even between advertisers and influencers. To maximize benefits from their influencer program, advertisers should be intentional about establishing...
Avoid Potential Pitfalls with Product Reviews

Avoid Potential Pitfalls with Product Reviews

What is the biggest pitfall with product review opportunities?   Product reviews can be a popular option for advertisers, yet there are drawbacks to offering product alone without a placement fee. What happens when the product is mailed, but a few weeks later...
Review: Influencer Marketing Course

Review: Influencer Marketing Course

Because we work with affiliates, we may earn a small commission from purchases made through this link.   How can an influencer marketing course benefit advertisers?   Despite areas of crossover, influencer marketing differs from affiliate marketing in...
How To Get What You Want From Influencers

How To Get What You Want From Influencers

How To Get Results You Want From Influencers   Advertisers sometimes have open-ended or vague specifications about what they want to see from influencers. Without clear direction, it’s hard to be sure you’ll get the results you want. Use this as a checklist to...
4 Reasons You Need a Middleman

4 Reasons You Need a Middleman

  How does Fresh Press Media benefit me as an advertiser?   Working with influencers can be tricky, time-consuming business. For those new to influencer marketing, it’s easy to make mistakes with consequences costing you money, time and possibly reputation....