micro influencers

Buh-Bye, Mommy Bloggers. Hello, Micro Influencers!

The term “mommy blogger” has become a bad word in the influencer marketing space. Influencers – even those who may be proud moms, and who blog about being moms – don’t want you to call them “mommy”. And advertisers cringe … Read More

influencers create

Influence Isn’t Always About Reach

Authenticity and Creativity are Just as Valuable Did you know that influencers can be a creative source of content? When advertisers first starting thinking about influencer marketing, they are typically thinking about benefits in terms of reach in traffic and exposure. … Read More


Come See a Live Fresh Press Media Demo

We’ll be starting off the new year with a trip to Las Vegas to attend the annual Affiliate Summit West conference. This show brings together over 5,000 performance based marketing professionals for three days of learning, networking and a bit … Read More

successful blog

Build A Successful Blog Case Study

We spend a lot of time fielding questions during our Twitter chat, FreshChat about how to make a blog successful. How do you implement a monetization strategy that produces a meaningful income? Flourishing bloggers have put in the time and … Read More

Product Compensation and Pricing Update

For any of our advertisers looking to manage product reviews with influencers, we’ve now added product compensation to the marketplace. If you’ve been in the Marketplace over the last month, you’ve noticed we have made a lot of changes to … Read More

How to Tell if an Influencer has Influence

I’ve talked about this in previous posts, but one of the biggest mistakes we see advertisers making when they choose influencers to work with is focusing only on the influencer’s traffic and follower numbers. It seems that advertisers believe that … Read More