Gift guides are an effective way to earn income through affiliate links in your content. Many of us have already implemented a gift guide on our blog for the Holidays. That’s great! But, listen… posting your Holiday gift guide is just the first step of many you’ll need to take to turn it into profit. Without promotion, your gift guide is just another interesting blog post. You have roughly four weeks to create and incorporate a marketing plan that will inspire your visitors to purchase their gifts through your site. Here are a few ideas to get you started.

Get Flashy

Readers come to your blog through a number of different sources. Don’t bury your gift guide so deep in your list of recent posts that no one knows it’s there. Create a fun and engaging banner to place in your header or sidebar. Invite your readers to check out your gift guide no matter what page they land on when entering your site.

Go Live

Do you remember Candace Payne and her Chewbacca mask? VIDEO IS POWERFUL. Choose items from your gift guide to feature on Facebook Live. Record as many videos as you have gift choices. Show your audience why you think the gifts on your list will make the people in their life happy.

Chat About It

Encourage conversation around your gift guide. This could be accomplished through a Twitter Chat, or asking questions in your Facebook posts, like what’s your top gift pick this year? Or post a separate “Review” post for each item in your gift guide that goes into great detail about the product.

Run an Email Campaign

Deliver your gift guide right to your community’s inbox! You can send it all at once, or stay in touch more frequently by featuring just a few items at a time. (Don’t get carried away, 1-3 emails are sufficient.)

Team Up

We all know the importance of community. Join forces with like-minded bloggers to share tips, set goals, and promote each other.


Many bloggers adhere to the 80/20 content rule. Which side of that percentage are you applying to promotion? Please, dear holiday figure of hope, let it be 80% promotion!

As you know, the next few weeks are prime shopping season and I’m willing to bet that nearly everyone is sneaking on the internet at least once a day to do some gifting research. How will you be there ready to help your community find the gifts that are perfect for the people in their life?

Suggested Posts

Building Long-Term Relationships with Influencers   Consider your long-term goals for influencers   Advertisers, it’s time to seriously consider how you invest in hiring influencers. An...
Can I Use Influencer Marketing for SEO Backlinks? Can you use Influencer Marketing for SEO Backlinks? Yes. Should you... no. Even though Influencer Marketing is an emerging strategy and may be s...
Facebook Ad Tips to Boost Your Blog & Busines... We asked the members of our blogging chat, #FreshChat if they ran ad campaigns to find new community members and grow their personal brand. Many respo...
4 Reasons You Need a Middleman   How does Fresh Press Media benefit me as an advertiser?   Working with influencers can be tricky, time-consuming business. For those ...
Amy Powell

Amy Powell

Influencer Engagement Specialist at Fresh Press Media
Amy is our Influencer engagement specialist. She'll be in touch when you register in the marketplace with helpful tips to get you started. Amy loves hanging with her hubby and two boys, running, bad karaoke, and purchasing domain names.
Amy Powell

Leave a Reply

Your email address will not be published.Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>