Giveaways attract a lot of attention! But, attention for the sake of attention isn’t always a good thing. A couple weeks ago we chatted with some of our amazing bloggers about what constitutes a successful giveaway. This post contains their best tips and practices to put into play when planning and executing your next sponsored giveaway, whether Brand or Blogger.

We’ll answer these important questions:

  • What type of giveaways are successful?
  • How do you know when you’ve found a good fit between brand and blogger?
  • What goal do you hope to achieve with your giveaway?
  • How do you choose which products to offer in your giveaway?
  • How do you promote your giveaway?
  • How do you measure the success of your giveaway?

Take a look at how brands and bloggers can work together to promote products, grow businesses, and reach target audiences in a way that benefits everyone involved.

What Type of Giveaways Are Successful?

There are many different types of giveaways from which to choose, depending on what you want to accomplish. Entries can be collected via email, likes, follows, or shares, or participation in online events like Twitter chats.

The main theme that resonated strongly throughout the entire chat was that giveaways must be a win, win, win situation, starting with the most important player, the consumer. Influencers are in the business of building communities. A giveaway gets the best results when it directly benefits their readers.

How Do You Know When You’ve Found a Good Fit?

Prior to entering into a sponsored agreement, it is imperative that your target audience and objectives are clearly spelled out. This applies to both brand and blogger. Your goals and ideals should align with one another from the very beginning. Be sure to do your research prior to partnering with a brand or influencer for a giveaway. The time you spend finding the right fit will pay off in the end.

Putting together a list of pros and cons will help you determine who you want to work with. There is more to hosting a giveaway than providing a product. A successful giveaway provides value to everyone involved.

What Goal Do You Hope to Achieve with Your Giveaway?

Begin with the end in mind. Why are you hosting or sponsoring a giveaway in the first place? Without determining your goals in advance it is impossible to measure the success of your giveaway. Be sure your goals are written down, clear, concise, and communicated to your partners.

Remember when working together on a sponsored giveaway that you’re entering into a partnership. Both the advertiser and the influencer should be aware of the goals each would like to achieve through the giveaway and the steps you plan to take to reach them.

How Do You Choose Which Products to Offer in Your Giveaway?

Let’s take a look at this question from both angles. If I run a fitness blog or want to promote a fitness product, I want to attract fitness enthusiasts. An effective giveaway must offer a product that is in line with the niche of the influencer hosting it. Gaining email addresses or likes or shares looks great on a spreadsheet, but if those contacts could care less about your niche or product they are nothing more than numbers on a page.

How Do You Promote Your Giveaway?

Promotion is an important step towards executing a successful giveaway. Both advertisers and influencers should lay out a promotional plan. Be sure to allow plenty of time for people to register and invite others to join in the fun. Our Influencers shared with us their favorite promotional methods. Include these in your agreement so everyone knows what is expected of them.

How Do You Measure the Success of Your Giveaway?

Success is relative. Take a look back at the goals you set and track your metrics based on what you wanted to accomplish. There are plenty of tools available to help us determine outcomes. First, choose which metrics will be important to reach your goal, then apply the appropriate processes and reports to your agreement. Circle back around at the close of your opportunity to compare reports and provide feedback to each other regarding the outcome of your giveaway.

We learned a ton of useful information to implement during our next giveaway. Many thanks to all of the Influencers who participated in our Twitter chat, #FreshChat, and shared their knowledge with us. Be sure to join us for our next chat! We meet on Twitter every Tuesday at 12 PM EST. We look forward to chatting with you!

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Amy Powell

Amy Powell

Influencer Engagement Specialist at Fresh Press Media
Amy is our Influencer engagement specialist. She'll be in touch when you register in the marketplace with helpful tips to get you started. Amy loves hanging with her hubby and two boys, running, bad karaoke, and purchasing domain names.
Amy Powell


  1. Michelle

    This was an awesome chat! So much information and value packed into such a short span of time. Thank you all for all you do within the blogosphere!

    • Amy Powell

      Thanks, Michelle! And thank you for joining us, looking forward to more chats.

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