How To Get What You Want From Influencers

How To Get What You Want From Influencers

How To Get Results You Want From Influencers   Advertisers sometimes have open-ended or vague specifications about what they want to see from influencers. Without clear direction, it’s hard to be sure you’ll get the results you want. Use this as a checklist to...
Influence Isn’t Always About Reach

Influence Isn’t Always About Reach

Authenticity and Creativity are Just as Valuable Did you know that influencers can be a creative source of content? When advertisers first starting thinking about influencer marketing, they are typically thinking about benefits in terms of reach in traffic and...