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Boost your email list and gain exposure
Email newsletters provide a high ROI compared to other marketing methods. Your email list is essential, which means you likely want to grow it and gain exposure to increase signups. Have you hit a roadblock, or are you having trouble thinking of creative or unique ways to improve your email list? If so, here are a few ideas you may not have thought of yet:
Include Unique Content
Are you providing unique content in your newsletter that your subscribers can’t get anywhere else on your site, or possibly the internet? This provision is a constructive way to increase the value of your email list to your audience. Consider offering a free ebook to download, helpful tutorials or videos, or some other content that appeals to your specific audience.
Share Email-Exclusive Coupon Codes
Do you share the same coupon codes on your website, banner ads, social media, and email newsletters? If so, there isn’t much of an incentive to subscribe to your email list if your audience is primarily interested in coupon codes. Consider adding exclusive coupon does to your emails that offer an extra 5% more than the ones on your site. Your loyal subscribers will thank you, and your investment will pay off in the long run.
Give Away Freebies
Giveaways are a trendy way to garner interest from a wider audience than your current newsletter list. Use your newsletter as a way to share your free samples or products. Even if you advertise it on your website or social media, direct the audience to sign up for the newsletter for more information about the giveaway. It’s also more convenient for your audience to receive information directly in the inbox instead of remembering to check your site or social media accounts.
Include a CTA on Your Website
If people aren’t informed about how to sign up for your email list (or that it even exists) when they visit your site, you can’t expect very many signups as a result. Be sure to include a clear call to action for visitors on your site. It’s very convenient to add a signup form as a sidebar, a box at the end of your post, or a pop-up box. If you go with a pop-up box, make it visible, but not obnoxious — sometimes pop-ups can cause the audience to lose interest and distract them from your content.
These are some favorite ways to increase email list subscribers. Do you have any more helpful tips that have worked for you in the past? Feel free to share your thoughts with us, or give us a shout on Twitter.