Why Influencer Marketing Requires Chemistry Between Brands & Influencers
Influencer Marketing: It’s All About Chemistry A mutually beneficial partnership between advertisers and influencers requires chemistry. Advertisers find numbers helpful when measuring followers, monthly visits, engagement, and more. However, once you’ve...
How to Tell if an Influencer Has Fake Followers
How to Tell if an Influencer Has Fake Followers Many brands look for influencers with a certain number of followers, and stop there. Influencers with more followers can get more sponsorships, as well as negotiate higher rates on those sponsorships. Not only that,...
3 Ways Influencer Marketing Will Develop in 2019
3 Ways Influencer Marketing Will Develop in 2019 Last week, we shared some thoughts on influencer marketing best practices during 2018. With November here and the new year around the corner, it’s a good time to prepare for 2019. We’ve shared a few predictions and...
Five Thoughts on Influencer Marketing in 2018
Five Thoughts on Influencer Marketing in 2018 Influencer marketing is a constantly-evolving industry. New best practices seem to emerge every year. Whether it’s FTC guidelines, new campaign goals or something else, it’s important to stay up to date. We’ve put...
How Much Should Brands Pay Influencers for Sponsored Content?
How Much Should Brands Pay Influencers for Sponsored Content? Creating a strategy for compensating influencers raises a number of questions. Payment can be a sensitive topic, and influencers are motivated by different things. This requires a strategy on the brand’s...
Influencer Marketing Continues to Grow in 2018
Influencer Marketing Continues to Grow in 2018 Influencer marketing continues to grow in popularity. Even during the past year (October 2017-2018), the topic of influencer marketing has significantly increased, according to Google Trends. With this growth, it has...
4 Reasons to Add Influencers to Your Marketing Strategy
4 Reasons to Add Influencers to Your Marketing Strategy Influencer marketing is a popular addition to marketing strategies. Some brands have influencer marketing as an afterthought. Others add it as a small subdivision of their affiliate programs. However, the case...
How to Use the Instagram Shopping Feature for Influencer Marketing
How to Use the Instagram Shopping Feature for Influencer Marketing Instagram is currently the most popular social media platform for influencer marketing. Their image-focused layout provides an ideal platform to showcase products. Fashion and beauty brands can...
3 Creative Ideas For Your 2018 Halloween Campaign
3 Creative Ideas For Your 2018 Halloween Campaign Halloween is about 6 weeks away, which means it’s time to start creating your next influencer campaign for the season. As the first big holiday of Fall, it provides a multitude of fun ways to capture your audience’s...
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