by Kim Cashwell | Apr 13, 2018 | For Advertisers
Negotiating a Fair Price When Hiring Influencers Agreeing with influencers on a fair price is crucial to your campaign’s success. Creating a win-win situation for both you and the influencer leads to the best results. However, brands sometimes struggle with...
by Kim Cashwell | Mar 16, 2018 | For Advertisers, Uncategorized
When creating a campaign or opportunity in the Marketplace, brands have the option to supply creatives for influencers. They can add links to images such as logos or banners for the influencer to use. Do keep in mind that the influencer shouldn’t rely too heavily on...
by Kim Cashwell | Mar 9, 2018 | For Advertisers, Uncategorized
Spring is just around the corner, which means it’s time for a new start. Freshening up your influencer campaigns and goals may be just what you need for a productive season. If you’re feeling bogged down by various loose ends surrounding you or your client’s...
by Amy Powell | Mar 7, 2018 | For Influencers
When setting goals, one of the first rules is to write it down. We are more likely to accomplish something that we put down on paper and look at frequently. But, writing it down is just the first step. Next, we need a plan. A goal without a plan is just a wish. In...
by Kim Cashwell | Mar 2, 2018 | For Advertisers
What is Vero? There’s a new social app on the horizon that has gained attention during the past couple weeks, called Vero. This app is gaining the attention of brands, advertisers, and many others. In fact, the app’s popularity grew so fast recently that it is...
by Kim Cashwell | Feb 23, 2018 | For Advertisers, Uncategorized
6 Blogs Providing Insight into Hybrid Affiliate-Influencer Models Hybrid opportunities are the latest trend in affiliate and influencer marketing. These hybrid opportunities allow brands the chance to combine the best of two worlds. Brands can offer...
by Kim Cashwell | Feb 16, 2018 | Uncategorized
Getting Started There are many influencer tracking and reporting tools out there. Some are paid services, while other devices are free to incorporate into your program as you wish. Others (such as custom coupon codes) rely on processes you likely already have...
by Kim Cashwell | Feb 9, 2018 | For Advertisers, Uncategorized
Valentine’s Day Seasonal Campaigns Seasons and holidays can inspire creative content that grabs attention and remains relevant year after year. When it comes to influencer marketing, these are great opportunities to launch campaigns promoting your brand amidst...
by Amy Powell | Feb 7, 2018 | For Influencers
How many times have you heard the phrase, “Treat your blog like a business”? This little phrase keeps popping up at me in blog posts, webinars, conferences, you name it. And I’d like to think that this is obvious. Right? Why else would we be diligently poring over our...
by Kim Cashwell | Feb 2, 2018 | For Advertisers, Uncategorized
Boost Your Campaign With These Placement Options Looking for ways to bolster your influencer campaign and get more exposure for your brand? We’ve got several options to choose from. They include sponsoring a Twitter chat, a spotlight post, and a targeted...