How to Use a Content Calendar to Save Time & Reduce Stress
How to Use a Content Calendar to Save Time & Reduce Stress What is a Content Calendar? Simply put, a content calendar defines what content you share and when. For most people, it’s not only a simple calendar but the picture of an entire content strategy. Maybe...
Instagram’s New Features for Holiday Shopping 2018
Instagram’s New Features for Holiday Shopping 2018 Instagram is a favorite platform for sharing sponsored content, photos and links to shop products. As a result, it has become one of the most popular social media platforms for influencer marketing. Since things...
Why Influencer Marketing Requires Chemistry Between Brands & Influencers
Influencer Marketing: It’s All About Chemistry A mutually beneficial partnership between advertisers and influencers requires chemistry. Advertisers find numbers helpful when measuring followers, monthly visits, engagement, and more. However, once you’ve...
How to Tell if an Influencer Has Fake Followers
How to Tell if an Influencer Has Fake Followers Many brands look for influencers with a certain number of followers, and stop there. Influencers with more followers can get more sponsorships, as well as negotiate higher rates on those sponsorships. Not only that,...
3 Ways Influencer Marketing Will Develop in 2019
3 Ways Influencer Marketing Will Develop in 2019 Last week, we shared some thoughts on influencer marketing best practices during 2018. With November here and the new year around the corner, it’s a good time to prepare for 2019. We’ve shared a few predictions and...
Five Thoughts on Influencer Marketing in 2018
Five Thoughts on Influencer Marketing in 2018 Influencer marketing is a constantly-evolving industry. New best practices seem to emerge every year. Whether it’s FTC guidelines, new campaign goals or something else, it’s important to stay up to date. We’ve put...
How Much Should Brands Pay Influencers for Sponsored Content?
How Much Should Brands Pay Influencers for Sponsored Content? Creating a strategy for compensating influencers raises a number of questions. Payment can be a sensitive topic, and influencers are motivated by different things. This requires a strategy on the brand’s...
Influencer Marketing Continues to Grow in 2018
Influencer Marketing Continues to Grow in 2018 Influencer marketing continues to grow in popularity. Even during the past year (October 2017-2018), the topic of influencer marketing has significantly increased, according to Google Trends. With this growth, it has...
4 Reasons to Add Influencers to Your Marketing Strategy
4 Reasons to Add Influencers to Your Marketing Strategy Influencer marketing is a popular addition to marketing strategies. Some brands have influencer marketing as an afterthought. Others add it as a small subdivision of their affiliate programs. However, the case...
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