Affiliate marketing is at an all time high with over 80% of brands utilizing this as a means to drive traffic and sales. Developed affiliate programs account for generating 15% to 30% of all advertiser’s online sales. Over 50% of the top affiliate programs fall into one of these 4 categories: Fashion, Sports, Healthy & Beauty, and Travel. And if those numbers aren’t surprising enough, in most affiliate programs less than 10% of affiliates drive more than 90% of traffic and conversions. Basically, now is the time to be taking advantage of affiliate marketing as both an influencer and a brand.
It can be a little intimidating to see so many others out there mastering affiliate links and making major bucks, but here are 8 ways you can incorporate affiliate marketing into your content without feeling spammy or salesy.
1. Draft a Round-up of Relevant Products
Are you moving soon? Having a baby? Have kids returning to a new school year? Utilize these moments in life by creating a round up of relevant products that might make your life easier. List your favorite backpacks for this year, or create a wishlist of items for your new home or apartment.
2. Share a Review
Reviews are how I do almost all of my shopping. I want to know what folks think about something after they’ve spent their hard earned money on it. Is the product as great in person? How’s the quality? What can I expect? This is helpful for any type of product from health and beauty to books, or fitness equipment. Helping your audience make an informed decision will only strengthen their trust in you. Be sure to be honest and authentic, though! It’s hard to feel like you aren’t being sold to if all you hear is positive praise about an item. Let’s be real!
3. Build a Resource Library
Maybe you take awesome photos or create great YouTube videos – Sharing your favorite products that you use and stand behind is a great way to be transparent and resourceful. You can link to these items in your FAQs section, the caption of your videos, or all together on one, easy to navigate page. Consider using a widget for an added stylistic flare!
4. Create a Shop Now page
If you want your audience to be able to easily and readily find your new favorite products or items on your wishlist, consider creating a Shop Now page that utilizes a widget to share clickable thumbnails of the products. This page can include items from your previous posts or things you’re just dreaming about. The options are endless.
5. Include In-Post Widgets
If your post includes shoppable items, consider adding an in-post widget at the bottom of your blog entry to serve as a call to action for your readers to click-through and purchase the very products you just wrote about. Widgets are easy to access on both desktop and mobile sites, so you don’t have to worry about your links being tiny and hard to distinguish.
6. Link Back to Previous Posts
If you have past posts that perform well, go back and add relevant affiliate links to the content, and be sure to link to these older posts in your new content. Not only will it help drive traffic to older content, but you can breathe new life into it with updated information. This can also help to boost your SEO performance!
7. Utilize Sidebar, In-Post, and Header Banners
If there’s a specific brand/store/course/item that you absolutely love, consider creating a banner ad that will live on your sidebar or header/footer, and call attention to it with eye-catching colors and type. Static banner advertisements are often overlooked as a useful affiliate technique since they’ve declined in popularity in recent years, but that doesn’t mean a well designed graphic won’t still garner a lot of eyeballs and clicks!
8. Offer “Similar” Items via Links
Sometimes we want to show off our one-of- a-kind item or vintage score, but there’s no way to link to it online for your readers to score themselves. You still shouldn’t skip out on the opportunity to profit (and to help your audience!). Instead, offer up a few “similar” items to help your readers achieve the look you’re showing. Be sure to be mindful of price points and availability! And don’t go overboard on how many you link to – that can look a little desperate.
There are so many ways to be a great affiliate salesperson. The type of affiliate marketing you participate in will likely vary based on the type of blogging you do, but don’t be afraid to utilize some trial and error to see what fits best for you and your audience.
Written by Kaelah Beauregarde