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Influencer Marketing Roundup: Micro-Influencers and Why They Matter
We enjoy creating content and sharing affiliate news articles from across the web each week. However, we’d hate to overlook some of the fantastic information and research about the influencer marketing space. There are so many great articles out there, so we’ve grabbed a few and compiled them in a list for you. This week’s topic is about the micro-influencer and why they matter. Refer to the list below, or submit other articles you find useful — we’d like to read and share those as well!
Rise of the Micro-Influencer: Turning Brand Users into Brand Advocates
As you become more familiar with your micro-influencers and their personal audiences, you can begin to tailor your advertisements to those specific markets for even higher engagement and conversion.
People buy from people, and by gently nudging new prospects towards your product in a familiar environment, micro-influencers can form trust more easily and reliably. Do this right and you can set yourself up for a long-term, mutually beneficial partnership.
Source: Destination CRM
Four Ways To Determine The Right Microinfluencer For Your Brand
As brands look to diversify their channels of communication and expand their pool of influencers, microinfluencers represent a breath of fresh air. Because their communities are rather small, they are able to offer brands the kind of audience insight that ensures greater brand relevance.
There is a lot of generic content online, but social networks are about proximity and connection. Microinfluencers ensure that closeness because they lead tight-knit communities that revolve around very specific passion points, making it easier for your brand to reach the best audience and generate the most engagement.
Why and How to Use Micro-Influencers to Promote Your Business
Micro-influencers are bloggers, social media users, and regular people who hold influence over their audience. However, what separates them from other influencers is the size of their audience.
A micro-influencer can have anywhere from a few thousand followers to a few tens of thousands – there’s no exact limit, but generally, it’s under 100k followers on social media.
Micro-influencers have recently become very popular in the marketing and business world because many businesses – including huge global companies – have realised how powerful their influence can actually be.
In fact, in some cases, their influence makes more of an impact than a huge influencer who has millions of followers.
Source: Customer Think
The 5 Influencer Marketing Strategy Mistakes You Need to Avoid
Through the years, we’ve found that some influencers who have large audiences have dwindling numbers in terms of engagement, which equals less influence.
On the other hand, those with smaller audiences (known as micro-influencers) in the range of 15,000 – 20,000, may have engagement numbers that are through the roof. When you peel back the curtain, these micro-influencers may have a genuine connection to their audience that is often lacking in larger influencers.
Source: Business 2 Community
Micro-influencers & Brands: Why Should They Work Together?
It’s been found that 82% of people are more likely to follow a recommendation of one of these micro-influencers when it comes to choosing products or services. According to social media influencer agency, HelloSociety, they also deliver a 60% higher engagement rate than their larger social counterparts, and when it comes to influencing purchases, micro-influencers have up to 22 times more conversations each week regarding recommendations on what consumers should purchase.
What is Micro-Influencer Marketing?
Whereas top influencers with more than 100,000 followers are often consistently working on a variety of sponsored content, micro-influencers have created a name for themselves within a specific niche and are dedicated to nurturing their relationship with their following.
Micro-influencers are hyper-aware of how their content will be perceived and their desire to maintain an authentic and credible image results with an ultra-engaged and often exceptionally loyal following of between 5,000 and 25,000.
Source: Byte Start
If you’re wondering what the big deal about micro-influencers is, these are 6 great places to start. Overall, micro-influencers have a closer relationship with their audiences and a higher engagement rate than larger influencers.
Ready to connect with micro-influencers today? Click here to create an account and get started.